Service Fairness and Customer Satisfaction in Internet Bank: From a Trust and Perceived Customer Value Perspective

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Summary

Results show that in internet bank, fairness that includes distributive fairness, procedural fairness and informational fairness is positively related to customer satisfaction.

Type
article
Published
2009-01-01
Cited by
5
References
85

Keywords

Customer satisfaction, Business, Customer equity, Customer retention, Service quality

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