International Conference on Information Systems ( ICIS ) 1231-2002 Building Effective Online Marketplaces with Institution-Based Trust

Explore this paper's citation graph

Summary

It is described how online auction marketplaces take advantage of institutional structures to build buyer trust in auction sellers, mitigate risk, increase satisfaction, and promote transaction intentions, based on institutional trust.

Published
2011-01-01
Cited by
2,633
References
31

References

Cited by

Related papers

No related papers recorded.