Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model

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Summary

The proposed model integrates trust and perceived risk, which are incorporated given the implicit uncertainty of the e-commerce environment, and is justified by placing all the variables under the nomological TRA structure and proposing their interrelationships.

Type
article
Published
2003-04-01
Cited by
6,249
References
81

Keywords

Technology acceptance model, Theory of reasoned action, E-commerce, Database transaction, Computer science

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