IP-Integrated Product Development Project's Decision-Making Leads to Heuristic Behaviour

Keywords

Heuristic, New product development, Computer science, Product (mathematics), Process (computing)

References

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• A fuzzy logic-based approach to idea screening for product designYao-Tsung Ko — 2010
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• Dual-process theories of decision-making: A selective surveyIsabelle Brocas, Juan D. Carrillo — 2014
• Models of ecological rationality: the recognition heuristic.Daniel G. Goldstein, Gerd Gigerenzer — 2002
• Many Meanings of ‘Heuristic’Sheldon J. Chow — 2015
• The Rhetoric of IrrationalityLola L. Lopes — 1991
• A fuzzy-logic-based approach for new product Go/NoGo decision at the front endChin‐Teng Lin, C.-T. Chen — 2004

Cited by

• A study of heuristics and cognitive biases affecting the decision-making of inventory management for drugstoresNarucha Tanaiutchawoot — 2022
• Design and Evaluate a Process for Teaching Engineering Students about Heuristic Decisions and Cognitive BiasesNarucha Tanaiutchawoot — 2022
• THE INFLUENCE OF KNOWLEDGE ABOUT HEURISTIC DECISIONS AND COGNITIVE BIASES IN ENGINEERING STUDENTS AND JUNIOR ENGINEERS: CASE STUDIES FROM GERMANY AND THAILANDNarucha Tanaiutchawoot — 2023

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