An Investigation of Fast and Frugal Heuristics for New Product Project Selection
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Summary
Information about the nature of the FFE project evaluation, criteria that have been used in screening projects, and the process or behavior applied in making decision is provided, resulting in a codebook with 52 concepts.
- Type
- report
- Published
- 2013-01-01
- Cited by
- 2
- References
- 278
- Access
- Open access
- OpenAlex
- https://openalex.org/W111811514
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:59755218
Keywords
Heuristics, Intuition, Product (mathematics), Selection (genetic algorithm), New product development
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