Winning through innovation and marketing: Lessons from Australia and Vietnam
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- Type
- article
- Published
- 2011-11-01
- Cited by
- 99
- References
- 104
- Access
- Open access
- OpenAlex
- https://openalex.org/W1973750534
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:167598594
Keywords
Business, Marketing, Market orientation, Entrepreneurial orientation, Industrial organization
References
- The practice of marketing
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- The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration
- BOARD OF DIRECTOR INVOLVEMENT IN RESTRUCTURING: THE EFFECTS OF BOARD VERSUS MANAGERIAL CONTROLS
- The relationships between market orientation and alternative strategic orientations: A meta‐analysis
- On the use of 'borrowed' scales in cross-national research: a cautionary note.
- Market Orientation and Innovation
- MEASURING CROSS-NATIONAL INVARIANCE OF THE ENTREPRENEURIAL ORIENTATION SCALE
- Organizational learning and market orientation: interface and effects on performance
- The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.
- The development of strategic management in the non‐profit context: Intellectual capital in social service non‐profit organizations
- Service Innovation Myopia? A New Recipe for Client-Provider Value Creation
- Determinants of Inward Technology Licensing Intentions: An Empirical Analysis of Australian Engineering Firms
- Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition
- Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models
- Accounting for common method variance in cross-sectional research designs.
- Market orientation, marketing capabilities, and firm performance
- MARKET ORIENTATION AND PERFORMANCE: AN INTEGRATION OF DISPARATE APPROACHES
- The service imperative
- Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation
Cited by
- Achieving ambidexterity across multiple organisational levels and functional areas : synchronising the development and marketing of firms' new and established products
- Dynamic Marketing and Service Innovation for Service Excellence
- Os efeitos do Country-of-Origin no setor de calçado português
- An empirical investigation into the significance of intellectual capital and strategic orientations on innovation capability and firm performance in Malaysian information and communications technology (ICT) small-to-medium enterprises (SMEs).
- Articulating the role of marketing and product innovation capability in export venture performance using ambidexterity and complementarity theory
- Marketing capabilities and firm performance: literature review and future research agenda
- Value-creating mechanisms within the market orientation–performance relationship: a meta-analysis
- The role of institutional arbitrage in the search for product innovation: Firm level evidence from Norway
- Interplay between internal investment and alliance specialization in R&D and marketing
- Branding vs contract manufacturing: capability, strategy, and performance
- The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence
- Investigating the Effect of Salability and Marketing Dashboards on Cost Control and Customer Performance from the Viewpoint of Environmental Sensitivity in Appliance Manufacturing Companies in Isfahan Province
- Exploring entrepreneurial marketing
- Commercializing a radical innovation: Probing the way to the market
- The role of entrepreneurial marketing in new technology ventures first product commercialisation
- New product development projects and project manager skill sets in the telecommunications industry
- An Exploratory Study on Technological Innovation of Agricultural Science and Technology Enterprises in China
- Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards
- ORGANISATIONAL LEARNING, NON-TECHNICAL INNOVATION AND CUSTOMER SATISFACTION OF SMEs
- El efecto de la innovación en las mipymes de Cuenca, Ecuador. Estudio observacional descriptivo transversal
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