Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour

Keywords

Loyalty, Marketing, Business, Revenue, Exploratory research

References

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Cited by

• A Survey on Churn Analysis in Various Business DomainsJaehyun Ahn, Junsik Hwang, Do-Young Kim — 2020
• Using machine learning methods to predict future churners: an analysis of repeat hotel customersAslıhan Dursun Cengizci, Meltem Caber — 2024
• A comprehensive survey on customer churn analysis studiesMaryam Shahabikargar, Amin Beheshti, Xuyun Zhang — 2025

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