A Survey on Churn Analysis in Various Business Domains

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Summary

This study collected the definitions of churn used in the fields of business administration, marketing, IT, telecommunications, newspapers, insurance and psychology, and described their differences and classified and explained churn loss, feature engineering, and prediction models.

Type
article
Published
2020-10-25
Cited by
86
References
153
Access
Open access

Keywords

Predictability, Computer science, Field (mathematics), The Internet, Data science

References

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