A multiphase trip, diversified digital and varied background approach to analysing and segmenting holidaymakers and their use of social media
Explore this paper's citation graph
Summary
Digital tourist segmentation has been developed by combining different doctrines and distinguishing two categories of variables: firstly, the digital characteristics for describing the segments, integrating a broad range of electronic applications within a multiphase approach, and secondly, the non-digital variables to profile the segments and provide the circumstances of the stay.
- Type
- article
- Published
- 2017-07-29
- Cited by
- 12
- References
- 98
- OpenAlex
- https://openalex.org/W2740554188
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:168746994
Keywords
Market segmentation, Social media, Economic geography, Advertising, Business
References
- Online information search: vacation planning process.
- Understanding the role of social media in destination marketing.
- Generations and Media: The Social Construction of Generational Identity and Differences
- An investigation of multiple devices and information sources used in the hotel booking process
- The role of prior experience in the perception of a tourism destination in user-generated content
- Consumer perception of knowledge-sharing in travel-related Online Social Networks
- Social learning theory
- Intelligent systems in tourism: a social science perspective
- A cross‐cultural comparison of Internet buying behavior: Effects of Internet usage, perceived risks, and innovativeness
- Small Tourism Businesses and E-Commerce: Victorian Tourism Online
- Digital Footprinting: Uncovering Tourists with User-Generated Content
- Reviewing the Profile and Behaviour of Internet Users
- Searching for Experiences
- Social Media Impact on Holiday Travel Planning: The Case of the Russian and the FSU Markets
- Introduction and Acknowledgment
- Progress in tourism management : a review of website evaluation in tourism research
- Cross-cultural gender differences in the adoption and usage of social media platforms - An exploratory study of Last.FM
- User acceptance of hedonic digital artifacts: A theory of consumption values perspective
- Tourists' characteristics and the perceived image of tourist destinations : a quantitative analysis-a case study of Lanzarote, Spain
- Time, Aging, and the Continuity of Social Structure: Themes and Issues in Generational Analysis
Cited by
- Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism
- Tourism-Based Circular Economy in Salento (South Italy): A SWOT-ANP Analysis
- Why tourists engage in online collective actions in times of crisis: Exploring the role of group relative deprivation
- Tourism Digital Marketing Tools and Views on Future Trends: A Systematic Review of Literature
- Cultural Dimensions and Social Media Empowerment in Digital Era: Travel-Related Continuance Usage Intention
- Comportamiento del consumidor turístico. Análisis bibliométrico en Scopus
- Exploring travel envy and social return in domestic travel: a cross-generational analysis
- The influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications: a technology threat avoidance perspective
- Sustainability of digital marketing strategies for driving consumer behaviour in the domestic tourism industry
- Intelligent technologies and applications in Smart Tourism—A systematic review
- Adopting Circular Economy Current Practices and Future Perspectives
- Generation Z and the Technology Use During a Trip
- Digital Marketing Tools -Tourism and Upcoming Trends
Related papers
- The Effect of Repeated Television Advertisement Message of Mastin Towards Its Consumer Buying Decision through Brand Image
- Advertising in Mainland China: A Preliminary Study
- A Content Analysis of Chinese Magazine Advertisements
- Empirical Study on Social Media Marketing Based on Sina Microblog
- Microblogging in Higher Education: The Edmodo Case Study among Computer Science Learners in Finland
- Adoption and utilization of social media across hospitals in Depok City
- Segmenting the Market for Winter Vacations
- A Comparative Content Analysis of Women's Magazine Advertisements from Hong Kong and Australia on Advertising Expressions