Social media: The new hybrid element of the promotion mix

Keywords

Element (criminal law), Social media, Promotion (chess), Control (management), The Internet

References

• The New Influencers: A Marketer's Guide to the New Social MediaP. Gillin — 2007
• Always On: Advertising, Marketing, and Media in an Era of Consumer ControlChristopher Vollmer, Geoffrey Precourt — 2008
• Word‐of‐mouth communication in the service marketplaceW. Glynn Mangold, Fred Miller, Gary R. Brockway — 1999
• Vigilante Marketing and Consumer-Created CommunicationsAlbert M. Muñiz, Hope Jensen Schau — 2007
• Controlled infection! Spreading the brand message through viral marketingAngela R. Dobele, David John Toleman, Michaël Beverland — 2005
• Blogging: A new play in your marketing game planTanuja Singh, Liza Veron-Jackson, Joe Cullinane — 2008
• Why Pass on Viral Messages? Because They Connect EmotionallyAngela R. Dobele, Adam Lindgreen, Michaël Beverland — 2007
• Promotional Chat on the InternetDina Mayzlin — 2006
• Part of the SolutionLee E. Mortenson — 2003
• Consumer-Generated Media (CGM) 101 : Word-of-mouth in the age of the web-fortified consumerPete Blackshaw — 2004
• CAUGHT IN THE WEBIan Philp, Mary Law — 2002
• Caught in the webFelipe Andreoli — 2011
• Book review Groundswell: Winning in a World Transformed by Social TechnologiesFaris Yakob — 2008
• The Anatomy of BuzzE. Rosen — 2000
• Groundswell: winning in a world transformed by social technologiesLi, Charlene, Bernoff, Josh — 2008

Cited by

• Facebook Users' Feedback of Restaurants: Does it affect other users?Lauren Rose Webber — 2013
• A Balanced Scorecard Approach to Social CRM Performance MeasurementF.D. Kornek — 2012
• Understanding the Mediating Role of Social Media in Virtual Team ConflictsHritik Gupta, Stephen C. Wingreen — 2014
• The Relationship Among Social Media Consumption, Team Identification, and Behavioral IntentionsJae-Ahm Park, Stephen W. Dittmore — 2014
• New Media but Same Old Tricks: Food Marketing to Children in the Digital AgeJuan Bautista Vivero Serrano — 2015
• EXPLORATORY STUDY OF CORPORATE SOCIAL RESPONSIBILITY: BLOGS AS A COMMUNICATION TOOL TO ENHANCE COMPANY- STAKEHOLDERS RELATIONSHIPSMarianne Ambre Pallez — 2013
• Does Higher CIO Rank Serve as an Organizational Integration Mechanism?Eric C. Larson, Carl R. Adams — 2014
• The Business Impact Of Social Media AnalyticsKurniawati Kurniawati, Graeme Shanks, Nargiza Bekmamedova — 2013
• Would you go to the end of the world,because I Tweet you so? : Defining qualities of an effective social media endorserfor promoting a tourist destination.Evgenia Egorova — 2013
• Social Media Makes Your Dream Come TrueDeyu Hu — 2012
• What is the impact of Facebook tie strength and behavior on purchase intentionArian Oosthoek — 2013
• The effective integration of multiple communication techniques, including social mediaHeath Jon Stow — 2013
• Visualizing brand personality and personal branding: Case analysis on Starbucks and Nike's brand value co-creation on InstagramChia- Yu Chang — 2014
• Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer JudgmentYi Shen, Hock Chuan Chan, Iris W. Hung — 2014
• The Social Media Revolution. Strategies and Attitudes towards the Rise of an Enabling TechnologyElena Casprini, Alberto Di Minin — 2013
• Relationship Management in the Banking Industry : The Use of FacebookSandra Dobosz — 2012
• The Effects of Having a Presence in Social MediaWalita Yaro, Adissa Asmar, Heidi von Jahf — 2013
• Improving the Online Accessibility of the Cal Poly Dairy Science DepartmentTaylor E Pires — 2014
• Social media utilization in the communication process of small and medium-sized enterprisesDominik Bernhard, Mohidin Abukar — 2012
• Competitive Marketing Strategy: A Best Practices Examination Of Convention Hotels in San FranciscoJennifer Hardy — 2014

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