Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Keywords

Brand relationship, Premise, Context (archaeology), Loyalty, Psychology

References

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• Examining factors influencing the repurchasing intention of credence products : empirical evidence from ThailandSophapan Sunyansanoa — 2013
• The impact of relationship-oriented behaviors on firm financial performance in the restaurant industryByeong-Yong Kim — 2004
• DESIGN E EMOÇÃO: UMA ANÁLISE DA RELAÇÃO ENTRE USUÁRIOS E ARTEFATOS DE DESIGN DESENVOLVIDOS E LANÇADO NO MERCADO CONSUMIDOR BRASILEIRO ENTRE OS ANOS DE 1990 E 2010Washington Ferreira Silva, Virgínia Pereira Cavalcanti — 2014
• Impacto da Comunicação Visual Veiculada pela Montra da Loja no Comportamento do TranseunteAntónio Manuel de Sousa Sampaio Ribeiro — 2011
• Bank Rebranding and Depositor LoyaltyMustafa Disli, Koen Schoors — 2013
• The role of region of origin in consumer decision-making and choiceKoert van Ittersum — 2001
• Danone : let’s rebrand DanUp : enhancing brand-consumer personality congruencePedro Maria Aires Magriço — 2013
• Diagnosing and Managing Online Business-to-Consumer (B2C) Relationships: Toward an eCommerce B2C Relationship Stage TheoryDamon E. Campbell, John D. Wells, Joseph S. Valacich — 2009
• Creating images and the psychology of marketing communicationClinton S. Weeks, T. Bettina Cornwell, Michael S. Humphreys — 2006
• Axe’s brand personality and equity, consumers’ perspective on the brand’s personality and equitySantos, Miguel Raminhos Gonçalves — 2013
• Enhancing online consumers' anticipatory behavior: An application of transportation theorySeon Jeong Lee — 2014
• Finding brands and losing your religion?Keisha M. Cutright, Tülin Erdem, Gavan J. Fitzsimons — 2014
• Consumer Participation in Co-creation: An Enlightening Model of Causes and Effects Based on Ethical Values and Transcendent MotivesEdgar E. Feige — 2016
• "BRAND PERSONALITY OF PORTUGAL FOR THE RUSSIAN-SPEAKING MARKET"Taisiya Chaykina, Manuela Guerreiro, Júlio Mendes — 2014
• Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand CheatingMiranda Goode, Mansur Khamitov, Matthew Thomson — 2015
• The evolution of networks and interaction in the co-creation of value : a case study of the development of a city museumAnne Marie Doherty, Gbolahan Faleye — 2012
• Trust transfer effects on values and attitudes toward China and the Shanghai Expo 2010Soon‐Ho Kim, Yong‐Ki Lee, Choong‐Ki Lee — 2011
• Gatekeepers and knowledge diffusion in the fashion industryAtle Hauge — 2006
• Seeking Variety: A Dynamic Model of Employee Blog Reading BehaviorParam Vir Singh, Nachiketa Sahoo, Tridas Mukhopadhyay — 2010
• The impact of disruptions on routinization of goal-directed grocery shopping behaviorOng, Adeline — 2006

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