Enhancing online consumers' anticipatory behavior: An application of transportation theory
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- Type
- article
- Published
- 2014-01-01
- Cited by
- 3
- References
- 173
- Access
- Open access
- OpenAlex
- https://openalex.org/W24965197
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:167087198
Keywords
Advertising, Theory of planned behavior, Marketing, Business, Computer science
References
- FROM SENSEMAKING IN ORGANIZATIONS
- Handbook on brand and experience management
- Narratology: An Introduction
- The Experience Economy
- Values and Policies in Controversy: An Introduction to Argumentation and Debate
- How Customers Think: Essential Insights into the Mind of the Market
- Beyond boredom and anxiety
- E-commerce: the role of familiarity and trust
- Perspectives on Persuasion, Social Influence, and Compliance Gaining
- Lisrel 8: User's Reference Guide
- The experience economy : work is theatre & every business a stage
- The theoretical and philosophical underpinnings of relationship marketing: Environmental factors behind the changing marketing paradigm
- Acts of meaning
- An approach to environmental psychology
- Structural Equation Modeling with LISREL, PRELIS, and SIMPLIS: Basic Concepts, Applications, and Programming
- ‘It's a fix!’ The mediative influence of the X Factor tribe on narrative transportation as persuasive process
- Assessing the Effectiveness of Consumer Narratives for Destination Marketing
- Designing product listing pages on e-commerce websites: an examination of presentation mode and information format
- "Step into the Real Texas": associating and claiming state narrative in advertising and tourism brochures.
- Towards the ‘perfect’ customer experience
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