Consumer Choice between Hedonic and Utilitarian Goods

Keywords

Salience (neuroscience), Consumer choice, Revealed preference, Preference, Economics

References

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Cited by

• Der Einfluss von Meinungsführern auf den Erfolg von hedonischen ProduktenMichel Clément, Dennis Proppe, Frank Sambeth — 2006
• Classroom Experiments in Behavioral EconomicsGerrit Antonides, Fergus Bolger, G. Trip — 2006
• The Influence of the Hedonic and Utilitarian Value of Digital Games on Product RecommendationJan Storgårds — 2011
• African American women's use of cosmetics products in relation to their attitudes and self-identityLaPorchia C. Davis — 2013
• Web-Based Customer Integration for Product Design: the Role of hedonic vs Utilitarian Customer ExperienceKathrin Füller, Suparna Goswami, Helmut Krcmar — 2014
• Ventromedial prefrontal cortex activation is critical for preference judgmentsS. P. Singh, Vivek Singh Kushwah, S. Lal — 2003
• The perceived importance of mall retail categories and its effect on likelihood of purchase during a recessionR. Pentecost, Lynda Andrews — 2012
• I would rather be happy than right: Consumer impulsivity, risky decision making, and accountabilityS. Beth Bellman — 2012
• Sweet Instigator - Choosing Increases Susceptibility to Affective Product FeaturesSabrina Bruyneel, Siegfried Dewitte, Kathleen D. Vohs — 2005
• Understanding and predicting online purchase of products in a choice situationZinah Ogenio — 2009
• Product and Consumer Characteristics as Moderators of Consumer Response to Sustainable ProductsKealy Carter — 2014
• Emociones del consumidor: componentes y consecuencias de marketingLuisa Andreu Simó — 2003
• Antecedentes y consecuencias del arrepentimiento postcompra: una aplicación a servicios de telefonía móvilJosé Enrique Bigné Alcañiz, Isabel Sánchez García, Rafael Currás Pérez — 2011
• Unwrapping Packaging: Does It Pay, and “How”! The Role of Aesthetically Appealing Packaging in Product ValuationTanuka Ghoshal, Peter Boatwright, Jonathan Cagan — 2011
• Consumers' attitude towards online advertising : the study on information responsesMei Lee Chan, Hui Loo Chee, Siew Peng Chin — 2014
• POLITICAL IDEOLOGY AND CONSUMER PREFERENCESAdam Farmer — 2014
• Mediating and moderating variables between discretionary purchases and happinessRebecca L. Thomas — 2010
• Understanding the difference in Adoption and Continued Usage of Mobile Data ServicesByoungsoo Kim Kim — 2008
• Acceptance and Willingness to Pay for Mobile TV AppsChen‐Ya Wang, Hsia‐Ching Chang, Seng‐Cho T. Chou — 2013
• Un modèle identitaire des relations des consommateurs aux marques : le rôle modérateur des images de marquesJulie Mercier — 2012

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