Individualistic orientation and consumer susceptibility to interpersonal influence

Keywords

Individualism, Normative, Interpersonal influence, Interpersonal communication, Collectivism

References

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Cited by

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• Toward a Theory of Consumer Interaction With Mobile Technology DevicesCharles Rader — 2009
• Goal Striving in Groups with Implementation Intentions : Collective Planning Improves PerformanceJ. Lukas Thürmer — 2013
• Consumer ethnocentrism and conspicuousness of South African imports in MozambiqueAnna John — 2011
• Conociendo al consumidor innovador: análisis de sus rasgos y característicasPedro Fenollar Quereda, Pedro Jesús Cuestas Díaz — 2011
• Does Culture Matter? A Case Study on Online Retailing Stores across Three Asian CountriesNapas Jeyashoke, Boonyaluck Vongterapak, Yoanna Long — 2014
• Technology Adoption at the Consumer Level: Focus on Internet Based Communication TechnologyKyootai Lee, Shaji A. Khan — 2007
• Consumer susceptibility to interpersonal influence in Mainland ChinaYunhui Huang, Junqi Shi, Lei Wang — 2012
• Consumer perceptions of online consumer product and service reviews: Focusing on information processing confidence and susceptibility to peer influenceHyun‐Hwa Lee, Yoon Jin — 2012
• A study of the influence of individual-level cultural value orientation on the formation of service quality expectationsVeronica Reid — 2011
• ÜNİVERSİTE ÖĞRENCİLERİNİN AKILLI TELEFON SATIN ALMA TERCİHLERİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMAFatma Çakır, Neslihan Demir — 2014
• Influences on consumers’ KiwiSaver investment fund choicesAllan Blake Lee — 2011
• Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand ConsciousnessMark Yi‐Cheon Yim, Paul Sauer, Jerome D. Williams — 2014
• Brand tribalism and self-expressive brands: social influences and brand outcomesLorna Ruane, Elaine Wallace — 2015
• Essays on the social dimensions of investor behaviorArvid O. I. Hoffmann — 2007
• Customer perceptions of value: case of retail bankingNeringa Ivanauskienė, Viltė Auruškevičienė, Vida Škudienė — 2012
• Relative influence of reference groups on product and brand choice decisionsAsad Rehman — 2011
• Marketing to Asian Americans: The Impact of Acculturation and Interpersonal Influence on Ethnocentric Consumer PreferencesCharles R. Taylor, Barry J. Babin, Kyung Hoon Kim — 2005
• The direct and interactive effects of store‐level promotions on impulse purchase: Moderating impact of category familiarity and normative influencesPaurav Shukla, Madhumita Banerjee — 2013
• Smartphones in Tourism and Hospitality Marketing: A Literature ReviewHyun Hee Kim, Rob Law — 2015

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