Uses and Gratifications Theory in the 21st Century

Explore this paper's citation graph

Summary

It is asserted that the emergence of computer-mediated communication has revived the significance of use and gratifications, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratification approach.

Type
article
Published
2000-02-01
Cited by
2,781
References
200
Access
Open access

Keywords

Uses and gratifications theory, Interactivity, Interpersonal communication, Mass media, Newspaper

References

Cited by

Related papers