Uses and Gratifications Theory in the 21st Century
Explore this paper's citation graph
Summary
It is asserted that the emergence of computer-mediated communication has revived the significance of use and gratifications, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratification approach.
- Type
- article
- Published
- 2000-02-01
- Cited by
- 2,781
- References
- 200
- Access
- Open access
- OpenAlex
- https://openalex.org/W2071141511
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:15269098
Keywords
Uses and gratifications theory, Interactivity, Interpersonal communication, Mass media, Newspaper
References
- Profiling User Responses to Commercial Websites
- The Uses of Mass Communications: Current Perspectives on Gratifications Research. Sage Annual Reviews of Communication Research Volume III.
- Media uses and effects: A uses-and-gratifications perspective.
- Milestones in Mass Communication Research
- The Relationship of Life Stage to Motives for Using Television and the Perceived Reality of TV.
- Uses of Television and Consumer Life Styles: A Multivariate Analysis.
- Media Matter: TV Use in Childhood and Adolescence
- The television audience : patterns of viewing : an update
- The television audience: Patterns of viewing
- Media use in the information age : emerging patterns of adoption and consumer use
- Handbook for the sixteen personality factor questionnaire (16 PF)
- Television, Audiences and Cultural Studies
- Perspectives on Media Effects
- A Handbook of Qualitative Methodologies for Mass Communication Research
- Communication Theories: Origins, Methods and Uses in the Mass Media
- Radio research, 1942-1943
- The invasion from Mars : a study in the psychology of panic
- Normative Images of Communication Media Mass and Interpersonal Channels in the New Media Environment
- Media, Communication, Culture: A Global Approach
- Life After Television
Cited by
- Social media use for information-sharing activities among youth in Malaysia
- Understanding Consumer Adoption of Internet Banking: An Interpretive Study in the Australian Banking Context
- La incorporación de los lectores de prensa impresa a la prensa digital: uso convergente del soporte on-line
- The impact of personal identity and intimacy on the use of social media
- Female College Students’ Media Use and Academic Outcomes: Results from a Longitudinal Cohort Study
- Crowdsourcing as a model for problem solving: Leveraging the collective intelligence of online communities for public good
- Wireless Organizational Communication: A Framework for Communicative Informatics
- The Role of Social Capital in Cell Phone Adoption Behavior
- Team Collaboration in Virtual Worlds: Editorial to the Special Issue
- An iPhone in a Haystack: The Uses and Gratifications Behind Farmers Using Twitter
- WHAT DO USERS NEED? EXPLORING INFLUENCES ON THE ADOPTION OF MOBILE CONTENT AND THE DIFFERENCES AMONG CATEGORIES OF ADOPTERS
- A critical analysis of the uses and gratifications experienced by South African users of the Digital Doorway
- Social Media Features Attract College Students to News Websites
- Three Essays On Social/Political Structures And ICTs Use
- Passive Communication & Social Networking : Initial Results of Facebook Use and Cyber Stalking in Japan
- Social Networking: the Benefits of Twitter for Music Fans and Consumers
- Herramientas de coordinación para la gestión de crisis en el turismo
- Personality as a predictor of facebook engagement
- Searching for satisfaction: how 20something women use media to get news and advertising information
- SOCIAL MEDIA PARTICIPATORY CULTURES-A STUDY OF THE DYNAMICS BETWEEN USER PERSONALITY AND FACEBOOK USE
Related papers
- Beyond Access to Social Media: A Comparison of Gratifications, Interactivity, and Content Usage Among Egyptian Adults
- Functions of mass media in interpersonal communication
- The Interpersonal/Mass Communication Interface Among Church Leaders
- Mass Media, Interpersonal, and Social Background Influences in Two Canadian and American Settings
- Strengthening the Core
- Understanding social networking sites continuance: The perspectives of gratifications, interactivity and network externalities
- Multi-Media Campaigns, Interpersonal Contacts and Contraceptive Behaviour in Southwest Nigeria
- The fallacies and fortunes of 'Interactivity' in communication theory