The Measurement of Destination Image: An Empirical Assessment
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Summary
It is proposed that a combination of structured and unstructured methodologies is necessary to measure destination image as envisaged in the conceptual framework and a series of openended questions and scale items are shown to successfully capture all of the components of destination image.
- Type
- article
- Published
- 1993-04-01
- Cited by
- 1,883
- References
- 30
- OpenAlex
- https://openalex.org/W2070787446
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:73612839
Keywords
Destination image, Measure (data warehouse), Computer science, Image (mathematics), Conceptual framework
References
- Holiday destination image — the problem of assessment: An example developed in Menorca
- A systems model of the tourist's destination selection decision process with particular reference to the role of image and perceived constraints
- Free Elicitation Of Descriptive Adjectives For Tourism Image Assessment
- A Paradigm for Developing Better Measures of Marketing Constructs
- Multiple Multinational Tourism Positioning Using Correspondence Analysis
- Tourists Perceptions of Finland and Selected European Countries As Travel Destinations
- Cultural variations in perceptions of vacation attributes
- An investigation of the relative efficacy of four alternative approaches to importance-performance analysis
- An Analysis of State Image Change Over a Twelve-Year Period (1971-1983
- A free response approach to the measurement of brand perceptions
- A Behavioral Conception of Retail Image
- Perceived changes in holiday destinations
- Marketing Third World Countries to the Western Traveler: The Case of India
- Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques
- Development and Validation of the Sex Role Conflict Scale
- Consumer Ethnocentrism: Construction and Validation of the CETSCALE
- Image as a Factor in Tourism Development
- An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image
- The Role of Imagery in Information Processing: Review and Extensions
- A New Approach to Image Analysis Through Multidimensional Scaling
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- MARKET POSITIONING ANALYSIS: A Hybrid Approach
- Assessing the State of Customer-Based Brand Equity Among Select Minnesota Historical Society Stakeholders
- Media effects on image: The Case of Tibet
- Creating images and the psychology of marketing communication
- "BRAND PERSONALITY OF PORTUGAL FOR THE RUSSIAN-SPEAKING MARKET"
- The role of niche tourism products in destination development.
- Image versus Position: Canada as a Potential Destination for Mainland Chinese
- La formació de la imatge turística induïda: el paper de les xarxes relacionals
- The Role of Brand Equity in Helping to Evaluate the Contribution of Major Events
- Measuring the perceived destination image of Vietnam in Finland
- Assessment of Destination Brand Associations: An Application of Associative Network Theory and Network Analysis Methods
- Using destination image to predict visitors' intention to revisit three Hudson River Valley, New York, communities
- An Analysis of the North Cyprus Image from the Foreign Tourists’ Perceptions
- La medida de la imagen de los destinos turísticos y sus consecuencias
- Effects of exposure time to travel information sources on familiarity, destination image, and intention to visit
- Country and destination image : similar or different image objects
- Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden
- El Modelo FAS
- Real Ireland- an Investigation into US Tourists' Holiday Photographs
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