The Measurement of Destination Image: An Empirical Assessment

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Summary

It is proposed that a combination of structured and unstructured methodologies is necessary to measure destination image as envisaged in the conceptual framework and a series of openended questions and scale items are shown to successfully capture all of the components of destination image.

Type
article
Published
1993-04-01
Cited by
1,883
References
30

Keywords

Destination image, Measure (data warehouse), Computer science, Image (mathematics), Conceptual framework

References

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