Consumers' Need for Uniqueness: Scale Development and Validation

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Summary

A trait measure of consumers' need for uniqueness is developed and validated as an individual's pursuit of differentness relative to others that is achieved through the acquisition, utilization, and disposition of consumer goods for the purpose of developing and enhancing one's personal and social identity.

Type
article
Published
2001-06-01
Cited by
1,828
References
37
Access
Open access

Keywords

Uniqueness, Feeling, Scale (ratio), Consumption (sociology), Psychology

References

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