Consumers' Need for Uniqueness: Scale Development and Validation
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Summary
A trait measure of consumers' need for uniqueness is developed and validated as an individual's pursuit of differentness relative to others that is achieved through the acquisition, utilization, and disposition of consumer goods for the purpose of developing and enhancing one's personal and social identity.
- Type
- article
- Published
- 2001-06-01
- Cited by
- 1,828
- References
- 37
- Access
- Open access
- OpenAlex
- https://openalex.org/W2041815189
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:33335677
Keywords
Uniqueness, Feeling, Scale (ratio), Consumption (sociology), Psychology
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- Egocentric Biases In Consumer Judgment of Products With and Without Target Market Labels
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