Body Image, Self-Esteem, and Consumer Need for Uniqueness as Antecedents to Self-Identification as Fashion Opinion Leader vs. Fashion Opinion Seeker

Keywords

Identification (biology), Opinion leadership, Self identification, Advertising, Self-esteem

References

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Cited by

• The Relationship of Clothing with Personal Identity of Different Clothing Style Personalities among Working WomenBakht Shahida Gillani, Syeda Kaniz-i-Fatima Haider, Farzand Ali Jan — 2016

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