Content Analysis of German and Japanese Advertising in Print Media from Indonesia, Spain, and the United States

Keywords

German, Advertising, Indonesian, Business, Print media

References

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Cited by

• Advertising Localization Overshadows StandardizationAli Kanso, Richard Alan Nelson — 2002
• Issues in cross-cultural studies of advertising audiovisual materialFabrice Desmarais — 2007
• Advertising in a Luxury Fashion Magazine: A Comparison between Italy and ChinaFrancesca Checchinato, Cinzia Colapinto, Alice Giusto — 2013
• Cross-cultural analysis of the effect of advertising on consumer responsesWen-ling Liu — 2002
• Content analysis in cross-cultural advertising research: insightful or superficial?Dawn Lerman, Michael Callow — 2004
• Institutional and Promotional Newspaper Advertising Practices in the US Apparel Retailing Industry from 1971 to 1991Jan M. Hathcote — 1995
• Polish and American Print AdsElzbieta Lepkowska‐White — 2004
• A Comparison of American and Russian Patterns of Behavior in Buyer-Seller Negotiations Using Observational MeasuresRoemer, Neu, Garb — 1999
• Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands: A comparative study of Japan and the USAFrank Alpert, Michael A. Kamins, Tomoaki Sakano — 2001
• Social Cause versus Profit Oriented AdvertisementsLisa M. Sciulli, Charlene Pleger Bebko — 2005
• Cultural Differences in Television Celebrity Use in the United States and LebanonMorris Kalliny, Abdul-Rahman Beydoun, Anshu Saran — 2009
• Beyond the NetShintaro Okazaki, Javier Alonso Rivas — 2004
• A Cross-National Comparison of Scandinavian Value OrientationsRune Bjerke, Pradeep Gopalakrishna, Dennis Sandler — 2005
• Designing cross‐cultural advertising research: a closer look at paired comparisonsNancy D. Albers‐Miller — 1996
• Consumption imagery in New Zealand music videosBrett Martin, Celeste A. McCracken — 2001
• Are They Really That Different from Us: A Comparison of Arab and American Newspaper AdvertisingMorris Kalliny — 2010
• Older and Bigger: Do Larger, More Established International Firms Use Standardized Advertising More than Their Younger, Smaller Counterparts?Ali Kanso, Richard Alan Nelson — 2006
• An Advertising Test of the Work Ethic in the U.K. and the U.S.Richard Tansey, Michael R. Hyman, George M. Zinkhan — 1997
• International environmental marketing claims: Real changes or simple posturing?Michael Jay Polonsky, Les Carlson, Stephen J. Grove — 1997
• Asian‐American consumers as a unique market segment: fact or fallacy?Carol Kaufman‐Scarborough — 2000

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