Effects of ego-involvement conditions on attitude change to high and low credibility communicators.

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Summary

Results supported the theory that source credibility is a "set" influencing communication acceptance-rejection primarily under low-ego-involvement conditions and extension of the theory to social conformity experiments is discussed.

Type
article
Published
1969-09-01
Cited by
100
References
22
Access
Open access

Keywords

Psychology, Credibility, Social psychology, Id, ego and super-ego, Attitude change

References

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