The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence
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Summary
Results of an experiment indicate that an anthropomorphic agent on the Web site can increase a sense of social presence and telepresence to influence some of the advertising effectiveness measures to be more favorable.
- Type
- article
- Published
- 2001-09-01
- Cited by
- 166
- References
- 80
- OpenAlex
- https://openalex.org/W2011642048
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:167365894
Keywords
Advertising, Computer science, Online advertising, Advertising research, Psychology
References
- Internet Advertising Report
- The Effects of Pictorial Realism, Delay of Visual Feedback, and Observer Interactivity on the Subjective Sense of Presence
- Distal Attribution and Presence
- Interactive Advertising and Presence
- Interpersonal communication and virtual reality: mediating interpersonal relationships
- Nonverbal Communication: The Unspoken Dialogue
- Immersive virtual reality technology
- Communication research on consumer VR
- Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure
- A Proposed Model for Explaining and Measuring Web Ad Effectiveness
- The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement
- Defining virtual reality: dimensions determining telepresence
- Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
- Repetition and attitudinal discrepancy effects on the affective response to television advertising
- Nonverval concomitants of perceived and intended persuasiveness.
- Applying a social meaning model to relational message interpretations of conversational involvement: Comparing observer and participant perspectives
- The Mediating Role of Attitude toward the Ad: Some Additional Evidence
- How Advertising Works on the WWW: Modified Elaboration Likelihood Model
- Nonverbal Behavior: A Functional Perspective.
- Communication modality as a determinant of persuasion: The role of communicator salience.
Cited by
- Understanding Collaborations in Virtual World
- What a Decade of Experiments Reveals about Factors that Influence the Sense of Presence: Latest Findings
- Agents with Character: Evaluation of Empathic Agents in Digital Dossiers
- Turning Dark into White Clouds - A Framework on Trust Building in Cloud Providers via Websites
- Effects of Atmospheric Stimuli on Building Merchant Website Relational Loyalty
- Understanding and Mitigating Uncertainty in Online Environments: A Principal-Agent Perspective
- Consumers’ perception on Islamic home financing: empirical evidences on Bai Bithaman Ajil (BBA) and diminishing partnership (DP) in Malaysia
- Leveraging Presence in the Design of Mobile Services: Challenges, Opportunities, and Value Creation
- An experimental study of persuasion on the internet: a functional approach to attitudes toward internet advertising
- Website Interactivity in Malaysian and Australian Universities
- System Design Effects on Social Presence and Telepresence in Virtual Communities
- Spreading the Virus
- Designing Interfaces with Social Presence: Using Vividness and Extraversion to Create Social Recommendation Agents
- Virtual Social Identity and Consumer Behavior
- Trust and Other Cognitive Antecedents of Intention to Comply with Spam Email
- Lonely and Susceptible: The Influence of Social Exclusion and Gender on Persuasion by an Artificial Agent
- Developing and Validating Feedback and Coherence Measures in Computer-mediated Communication
- An investigation into the effects of Text-To-Speech voice and 3D avatars on the perception of presence and flow of live help in electronic commerce
- Factors Influencing Clicking of Banner Ads on the WWW
- How do 3-dimensional images promote products on the Internet?
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