Developing an account‐management lifecycle for advertising agency‐client relationships

Keywords

Agency (philosophy), Business, Marketing, Knowledge management, Process management

References

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Cited by

• DYNAMICS OF TRUST BETWEEN CLIENTS AND THEIR ADVERTISING AGENCIES: ADVANCES IN PERFORMANCE THEORYMark Davies, Melvin Prince — 2005
• Clients' expectations of their advertising agencies: creativity and relationship managementElizabeth Levin, António Lobo — 2011
• Research services offered by Australian advertising agenciesAt Shao, David S. Waller — 2005
• Developing a model of tolerance in client–agency relationships in advertisingMark Davies, Dayananda Palihawadana — 2006
• Outcomes of advertiser–agency relationshipsDale F. Duhan, Kåre Sandvik — 2009
• Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I”Ehab M. Abou Aish, Wael Kortam, Salah S. Hassan — 2008
• Resource endowments, market positioning, and competition in transitional economiesRick T. Wilson, Lyn S. Amine — 2009
• Comunicação low cost: desinvestimento ou fórmula de sucesso?Carla Pereira, António Azevedo, Teresa Ruão — 2012
• Co-Innovation in Creative-Intensive Business Services: The Role of Clients in Advertising Agencies' Innovation ProcessesBarbara Masiello, Alessandra Marasco, Francesco Izzo — 2012
• Navigating through the pitch landscape : an examination of clients, consultants, and advertising agencies during the pitch processJodi Lisa Smith — 2009
• Export drivers of small enterprises in the United Arab EmiratesKhalid Alrawi, Ahmed Alrawi — 2011
• Relationship development in a multinational utilities networkKatherine Tyler, Edmund Stanley, Amanda Brady — 2006
• Agency–Client Relationship Factors Across Life-Cycle StagesKim‐Shyan Fam, David S. Waller — 2008
• Exploring the determinants of success/failure of the advertising agency‐firm relationshipAbdelfattah Triki, Nejla Redjeb, Istabrak Kamoun — 2007
• Switching Costs and Ad Agency-Client Relationship Longevity: An Exploratory StudyMark Davies, Melvin Prince — 2011
• Managing a Strategic Business Relationship in an Emerging Market: Advertising Agency-Client Relationships in TurkeyTanses Gülsoy — 2012
• Competing successfully against multinationals: a longitudinal perspective of Hungarian advertising agenciesRick T. Wilson — 2010
• The relationship between convention hosts and professional conference organizersHyerin Lee, Bob McKercher, Seongseop Kim — 2009
• Corporate brand building at SRF: challenge of selecting the brand consultantJaydeep Mukherjee, Mukund Trivedy — 2011
• Advertising Agency Compensation, Client Evaluation and Switching Costs: An Extension of Agency TheoryMark Davies, Melvin Prince — 2010

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