The media equation - how people treat computers, television, and new media like real people and places

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Summary

This chapter discusses the media equation, which describes the role media and personality play in the development of a person's identity and aims at clarifying these roles.

Type
article
Published
1996-01-01
Cited by
5,564
References
0

Keywords

Personality, Psychology, Politeness, Interpersonal communication, Flattery

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