The Perceived Quality of Store Brands: The Effect of Price Promotion and Quality Guarantees

Keywords

Promotion (chess), Quality (philosophy), Business, Marketing, Advertising

References

• Consumers’ Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in HyderabadRamulu Bhukya, Sapna Singh — 2013
• Effect of initial selling price on subsequent sales.Anthony N. Doob, J. Merrill Carlsmith, Jonathan L. Freedman — 1969
• Consumer perceptions of store brands versus national brandsKristof De Wulf, Gaby Odekerken‐Schröder, Frank Goedertier — 2005
• Antecedents of the difference in perceived risk between store brands and national brandsCelina González Mieres, Ana María Díaz Martín, Juan Antonio Trespalacios Gutiérrez — 2006
• When Do Price Promotions Affect Pretrial Brand Evaluations?Priya Raghubir, Kim P. Corfman — 1999
• The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentionsJeanne Munger, Dhruv Grewal — 2001
• An Alternative Explanation for Lower Repeat Rates after Promotion PurchasesScott A. Neslin, Robert W. Shoemaker — 1989
• Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging MarketCelile Özçiçek Dölekoğlu, Mevhibe Albayrak, Ali Kara — 2008
• Impact of Deals and Deal Retraction on Brand SwitchingJoe A. Dodson, Alice M. Tybout, Brian Sternthal — 1978
• Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand QualityPaul Richardson, Alan Dick, Arun K. Jain — 1994
• Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and RiskTülin Erdem, Zhao Ying, Ana Valenzuela — 2004
• Private label positioning: Quality versus feature differentiation from the national brandS CHANCHOI, Anne T. Coughlan — 2006
• Are store brands perceived to be just another brandPaul Richardson — 1997
• Coupons in context: discounting prices or decreasing profits?Priya Raghubir — 2004
• CONSUMER PERCEPTIONS OF NATIONAL,PRIVATE AND GENERIC BRANDS AT GIANT GROCERY STORESRiza Jaya Ap — 2014
• Promotion Has a Negative Effect on Brand Evaluations—Or Does It? Additional Disconfirming EvidenceScott Davis, J. Jeffrey Inman, Leigh McAslister — 1992
• The Effects of Price - Comparison Advertising on Buyers'''' Perceptions of Acquisition Value, TransaDhruv Grewal, Kent B. Monroe, R. Krishnan — 1998
• Generic Brands versus National Brands and Store BrandsIsabella C. M. Cunningham, Andrew P. Hardy, Giovanna Imperia — 1982
• An Alternative Explanation for Lower Repeat Rates after Promotion PurchasesScott A. Neslin, Robert W. Shoemaker — 1989
• Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special reportScott Davis, J. Jeffrey Inman, Leigh McAlister — 1992

Cited by

• An integrated model for customer equity estimation based on brand equityZahra Qorbani, Hamidreza Koosha, Mohsen Bagheri — 2020
• Purchase Intention in the Fashion Industry on Local and International E-Commerce in IndonesiaLim Sanny, Tita Dwi Julianto, Serafim Savionus — 2022

Related papers

• The Effect of Repeated Television Advertisement Message of Mastin Towards Its Consumer Buying Decision through Brand ImageNarendra Laksono Mahasin — 2018
• Events promotion procedure arrangement:based on analysis and study the case of LANVIN for H&MCai Jian-mei — 2011
• On Effects of Professional Promotion on Teachers' Research Work in Higher InstitutionsXia Wo-wu — 2004
• Advertising in Mainland China: A Preliminary StudySally Stewart, Nigel Campbell — 1986
• A Content Analysis of Chinese Magazine AdvertisementsMarshall D. Rice, LU Zai-ming — 1988
• An Empirical Examination of the Perceived Quality of FruitsMaría Aránzazu Sulé Alonso, Jean Pierre Lévy Mangin — 1998
• Consumer Purchase Intentions and Perceptions of Product Quality and National AdvertisingArch G. Woodside, James L. Taylor — 1978
• Analisis Perceived Quality Produk Handphone Merek NokiaSuhaji Suhaji — 2008
• A methodology for estimating the maximum price consumers are willing to pay in relation to perceived quality and consumer characteristics.Jan‐Benedict E.M. Steenkamp, J.C.M. van Trijp — 1989
• Produced Quality is Not Perceived Quality - A Qualitative Approach to Overall Audiovisual QualitySatu Jumisko‐Pyykkö, Ulrich Reiter, Chr. Weigel — 2007