The antecedents of purchase and re-purchase intentions of online auction consumers

Explore this paper's citation graph

Summary

The results reinforce notions that online auctions are complex processes, especially to induce purchase and repurchase intentions, and that both buyers and sellers have complex utilitarian and hedonic approaches to develop purchase and Repurchase intentions.

Type
article
Published
2016-01-01
Cited by
39
References
69

Keywords

Mediation, Common value auction, Business, Context (archaeology), Advertising

References

Cited by

Related papers