Does Sexual-Stimuli Intensity and Sexual Self-Schema Influence Female Consumers’ Reactions toward Sexualised Advertising? An Australian Perspective
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- Type
- article
- Published
- 2015-08-01
- Cited by
- 10
- References
- 77
- OpenAlex
- https://openalex.org/W1201339152
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:142325868
Keywords
Psychology, Schema (genetic algorithms), Exploratory research, Construct (python library), Social psychology
References
- Schemas, sexuality, and romantic attachment.
- Women's history of sexual abuse, their sexuality, and sexual self-schemas.
- “Bad Girls Rule”: An Interdisciplinary Feminist Commentary on the Report of the APA Task Force on the Sexualization of Girls
- Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising
- Ethics in Advertising: Sex Sells, but Should It?
- QUESTIONS TO CONSIDER WHEN SELECTING STUDENT SAMPLES
- Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising
- Women's Responses to Sex in Advertising
- Conducting Marketing Science: The Role of Replication in the Research Process
- Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research
- Sex and Puffery in Advertising: An Absolutely Sensational and Sexually Provocative Experiment
- Female Body Image as a Function of Themes in Rap Music Videos: A Content Analysis
- EVIDENCE OF SELF-SCHEMATIC COGNITIVE PROCESSING IN WOMEN WITH DIFFERING SEXUAL SELF-VIEWS.
- From significant difference to significant sameness: Proposing a paradigm shift in business research
- Ethical Judgments of Sexual Appeals in Print Advertising
- National Cultures, Values and Lifestyles Influencing Consumers' Perception towards Sexual Imagery in Alcohol Advertising: An Exploratory Study in the UK, Germany and Italy
- Designing Research for Application
- The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
- Factors Affecting Group-Oriented Travel Intention to Major Events
- In Memoriam Martin Fishbein
Cited by
- Sexual appeal in print media advertising: effects on brand recall and fixation time
- The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review
- Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style
- Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?
- Sexual Self-Schema Scale for Women—Validation and Psychometric Properties of the Polish Version
- Propiedades Psicométricas y la Validación del Instrumento de Evaluación del Autoesquema Sexual Femenino en Mujeres Jóvenes Ecuatorianas
- Do you remember me? Women sexual objectification in advertising among young consumers
- Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions
- Sex(ism) doesn't sell: Disentangling the effects of nudity and sexism in advertising.
- ANALYSIS OF THE EFFECTIVENESS OF ADVERTISING MESSAGES. COMPARISON BY MEDIA, TYPOLOGY, AND SCHEDULE OF ADVERTISEMENTS ANALIZA UČINKOVITOSTI OGLAŠIVAČKIH PORUKA. USPOREDBA PO MEDIJU, TIPOLOGIJI I RASPOREDU OGLASA
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