Marketing Channel Management: Strategic Planning and Tactics
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- Type
- book
- Published
- 1987-08-01
- Cited by
- 25
- References
- 0
- OpenAlex
- https://openalex.org/W621945290
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:167056403
Keywords
Business, Strategic planning, Channel (broadcasting), Strategic marketing, Marketing
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