The Effect of Menu Nutrition Labels on Consumers' Dietary Decision Making

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Summary

A between-subjects experiment was conducted with a non-probability sample that was provided with three nutrition label treatments and surveyed to determine the labels' effect on accuracy in dietary judgments and nutrition evaluations, level of certainty and confusion while completing those tasks, and perceived label comprehension and utility.

Type
article
Published
2012-01-01
Cited by
4
References
146
Access
Open access

Keywords

Food science, Business, Marketing, Advertising, Chemistry

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