Is there an app for that? Social media uses for road safety

Keywords

Social media, Public relations, Context (archaeology), Advertising, Promotion (chess)

References

• What do we really know about designing and evaluating road safety: advertising?: current knowledge and future challengesIoni Lewis, Barry C. Watson, Katherine M. White — 2009
• ROAD SAFETY MASS MEDIA CAMPAIGNS: A META ANALYSISBarry Elliott — 1993
• The success of the 'Pinkie' campaign "Speeding. No one thinks big of you": a new approach to road safety marketingRussell Watsford — 2008
• Benchmarking Road Safety Success: Issues to ConsiderStephen Dann, Marie‐Louise Fry — 2009
• Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and CognitionPamela M. Homer, Sun-Gil Yoon — 1992
• Mobile phone text messaging in the management of diabetesO. Ferrer‐Roca, Alexandra Pava-Cárdenas, A. Diaz-Cardama — 2004
• The Power of Feelings in Understanding Advertising EffectsJulie A. Edell, Marian Chapman Burke — 1987
• Executing effective road safety advertising: are big production budgets necessary?Robert J. Donovan, Geoffrey Jalleh, Nadine Henley — 1999
• A randomized controlled trial of Sweet Talk, a text‐messaging system to support young people with diabetesVictoria L. Franklin, Annalu Waller, Claudia Pagliari — 2006
• Users of the world, unite! The challenges and opportunities of Social MediaAndreas Kaplan, Michael Haenlein — 2010
• Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses.Hye‐Jin Paek, Kitae Kim, Thomas Hove — 2010

Cited by

• The role of, and key considerations for, advertising campaigns and educational awareness workshops within the work-related road safety contextIoni Lewis, Bevan Rowland, Darren Wishart — 2012
• Review of the National Road Safety StrategyMary Lydon, J E Woolley, Martin Small — 2015
• The Step approach to Message Design and Testing (SatMDT): A conceptual framework to guide the development and evaluation of persuasive health messages.Ioni Lewis, Barry C. Watson, Katherine M. White — 2016
• Social Media in Policing: a Study of Dallas-fort Worth Area City Police DepartmentsFuat Altunbaş — 2013
• Social Media Sites at the State and Local LevelsBruce J. Perlman — 2012
• Influence agenda setting through Twitter for health promotionYousef Albalawi — 2016
• A Public Health Initiative to Address Road Traffic Accidents in the Kurdistan Region of IraqDilshad Jaff — 2018

Related papers

• Communication on Road Safety in Cameroon: Representation in the Press and Government StrategyCorine Esse — 2021
• A REVIEW OF MASS MEDIA CAMPAIGNS IN ROAD SAFETYAmanda Kate Delaney, Bella Lough, Michelle Irene Whelan — 2004
• Evaluating Social Media’s Capacity to Develop Engaged Audiences in Health Promotion SettingsBrad L. Neiger, Rosemary Thackeray, Scott H. Burton — 2013
• Maximising the impact of road safety advertisingNarelle Haworth — 2005
• Promoting a more positive traffic safety culture in Australia: lessons learnt and future directionsJudy Fleiter, Ioni Lewis, Barry C. Watson — 2014
• The role of, and key considerations for, advertising campaigns and educational awareness workshops within the work-related road safety contextIoni Lewis, Bevan Rowland, Darren Wishart — 2012
• Combining Safe System Principles and Road Safety Education in Schools: An Opportunity for improved demand on road system operators and a broader understanding of risk and safety.R. F. Soames Job, Chika Sakashita — 2012
• A theoretical perspective on road safety communication campaigns.Rune Elvik — 2016
• COMMUNICATING HIGHWAY SAFETY: WHAT WORKS. REPORT AND EXECUTIVE SUMMARYLouie F. Rodríguez, Mark Anderson-Wilk — 2002