What do we really know about designing and evaluating road safety: advertising?: current knowledge and future challenges
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- Type
- article
- Published
- 2009-11-01
- Cited by
- 26
- References
- 94
- OpenAlex
- https://openalex.org/W99957435
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:11147328
Keywords
Key (lock), Empirical evidence, Computer science, Relation (database), Empirical research
References
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- The psychology of fear appeals revisited
- Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications
- Promoting Public Health Messages: Should We Move Beyond Fear-Evoking Appeals in Road Safety?
- Handbook of marketing
- Mass media campaigns reduce the incidence of drinking and driving
- MASS COMMUNICATIONS AND DRINKING-DRIVING: THEORIES, PRACTICES AND RESULTS
- Significant Others, Who Are They? Examining Normative Influences on Speeding
- Attitude strength : antecedents and consequences
- Dual-process theories in social psychology
- The relationship between public education and law enforcement campaigns and their effectiveness in reducing speed-related serious
- Fifteen years of fear arousal: research on threat appeals: 1953-1968.
- Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions
Cited by
- Can anti-speeding messages based on protection motivation theory influence reported speeding intentions?
- The role of, and key considerations for, advertising campaigns and educational awareness workshops within the work-related road safety context
- Individual differences in the processing of punishment and reward cues : an application to road safety messages
- Is there an app for that? Social media uses for road safety
- Best practice in OHSW mass media campaigns
- Risky behaviours: preferable to crashes for evaluating road safety mass media campaigns?
- The Step approach to Message Design and Testing (SatMDT): A conceptual framework to guide the development and evaluation of persuasive health messages.
- Community Beliefs About Intentional Injury and Responsibility for Prevention
- The Impact of Threat Appeals on Fear Arousal and Driver Behavior: A Meta-Analysis of Experimental Research 1990–2011
- "Teaching them a lesson?" A qualitative exploration of underlying motivations for driver aggression.
- Justification of a Qualitative Methodology to Investigate the Emerging Concept: The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns
- The Impact of threat appeals on risky driving behaviours
- Assessment of the effectiveness of road safety programmes in Namibia : learners' perspective
- Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers
- The effects of anti-speeding advertisements on the simulated driving behaviour of young drivers.
- Evaluating public education messages aimed at monitoring and responding to social interactive technology on smartphones among young drivers.
- Preventing mobile phone use while driving : appreciating the equivocal nature of identity, safety and legality in an uncertain world
- Data-Driven Development of a Roadside Safety Marketing Campaign for Tree Removal – Phase I
- Young drivers' perceptions of road safety messages and a high performance vehicle advertisement: a qualitative exploration
- The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous driving attitudes
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