Reflections of Culture: An Analysis of Japanese and American Advertising Appeals

Keywords

Advertising, Culture of the United States, Political science, Business, Law

References

• Product Involvement and Pertinent Advertising AppealsLawrence Bowen, Steven H. Chaffee — 1974
• The effectiveness of standardized global advertisingRobert T. Green, William H. Cunningham, Isabella C. M. Cunningham — 1975
• Effect of National Identity on Multinational Promotional Strategy in EuropeSarah Dunn — 1976
• The Case Study Approach in Cross-Cultural ResearchSarah Dunn — 1966
• Developing International Advertising StrategyMichael Colvin, Roger M. Heeler, Jim Thorpe — 1980
• Analysis of Marketing Strategies Used in Diverse CulturesErdener Kaynak, Lionel A. Mitchell — 1981
• Expert-Respondents’ Synthesis for International Advertising ResearchJacob Hornik, Steven C. Rubinow — 1981
• Advertising ProcedureH. Keith Hunt, Otto Kleppner — 1974

Cited by

• Comparative Analysis of Advertising Value Appeals Reflected in U.S. and Chinese Women's Fashion Print Advertisements.Yi Cheng Lin — 2009
• Advertising Localization Overshadows StandardizationAli Kanso, Richard Alan Nelson — 2002
• Issues in cross-cultural studies of advertising audiovisual materialFabrice Desmarais — 2007
• Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural ComparisonWoochang Jeon, George R. Franke, Bruce A. Huhmann — 1999
• Visualizing brand personality and personal branding: Case analysis on Starbucks and Nike's brand value co-creation on InstagramChia- Yu Chang — 2014
• Cultural differences in ad information processing: The influence of analytic versus holistic thinking.Binbin Liang — 2007
• PRIVACY MANAGEMENT OF E-HEALTH Content Analysis of 39 U.S. Health Providers' Privacy PoliciesOlli P. Järvinen — 2005
• Selling "Kawaii" in Advertising: Testing Cross-Cultural Perceptions of Kawaii AppealsTao Deng — 2014
• Globalisation, Corporate Nationalism and Japanese Identity: Advertising Production and Signifying Practices of Nike and AsicsKoji Kobayashi — 2012
• The impact of cultural values on message strategies: an empirical investigation of factual versus emotional advertisements on Chinese smokersMichael Camit — 2010
• The role of culture in the adapted approach to international advertising: implications for the 1996 Atlanta Olympic GamesDonald Vest — 1995
• Advertising in a Luxury Fashion Magazine: A Comparison between Italy and ChinaFrancesca Checchinato, Cinzia Colapinto, Alice Giusto — 2013
• Trust in Japanese management and cultureWilliam P. Evans — 2012
• Beauty and the diversification in society: impact on communication effectivenessNives Zubcevic, Sandra Luxton, Mike Reid — 2006
• Global Consumer Culture Positioning (GCCP): Reviews and Conceptual FrameworkYundong Huang — 2010
• Hard-sell and Soft-sell Advertising Appeals with a 'Polysemic' Difference: A Purposeful Advertising Polysemy PerspectiveAnshu Saxena Arora, Ulysses J. Brown — 2012
• Advertising visuals in global brands’ local websites: a six-country comparisonDaechun An — 2007
• Advertising and Culture: Variations on the Theme of Individualism in Korean and American Magazine AdvertisingJoyce M. Wolburg, Hoh Kim — 2000
• Rational Vs Emotional Appeals with Communications to Landholders: A Review of Focus Group ResponsesMark Morrison, Roderick McCulloch, Jennifer Greig — 2011
• Localization Strategies for Global E-Business: ContentsNitish Singh — 2011

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