Marketing Philosophies

Keywords

Tourism, Business administration, Marketing, Marketing management, Political science

References

• Corporate Social Responsibility: Doing the Most Good for Your Company and Your CausePhilip Kotler, Nancy Lee — 2004
• The History Of Marketing ThoughtRobert Bartels — 1976
• Hospitality and Travel MarketingAlastair M. Morrison — 1989
• Essentials of MarketingCharles W. Lamb, Joseph F. Hair, Carl McDaniel — 1998
• Doing Research in the Real WorldStacy W. Gray — 2004
• Marketing for Hospitality and TourismPhilip Kotler, John T. Bowen, James C. Makens — 1995
• A Service‐Orientated Approach to Marketing of ServicesChristian Grönroos — 1978
• Societal marketing and moralityAndrew Crane, John F. Desmond — 2002
• Contemporary marketing practices in RussiaRalf Wagner — 2005
• The evolution of tourism planning in Third-World countries: a critiqueCevat Tosun, Carson L. Jenkins — 1998
• Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firmsKofi Q. Dadzie, Wesley J. Johnston, Boonghee Yoo — 2002
• IMPACT OF AN ECONOMIC CRISIS Evidence from TurkeyFevzi Okumuş, Kurtuluş Karamustafa — 2005
• Services marketing: taking up the sustainable development challengeFrank van der Zwan, Tracy Bhamra — 2003
• Research of Bulgarian companies' marketing effectivenessMladen Stefanov Velev, Ivo Todorov Marinov — 2004
• Market orientation is free: the real costs of becoming market‐ledLloyd C. Harris, Nigel F. Piercy — 1997
• Marketing management and tourism.Roger J. Calantone, Josef A. Mazanec — 1991
• Conceptual foundations of marketing and marketing theoryRobert E. Morgan — 1996
• Challenges of sustainable tourism development in the developing world: the case of TurkeyCevat Tosun — 2001
• Surveys in Social ResearchJohn Goyder, De Vaus — 1991
• Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisonsNaresh K. Malhotra, Francis M. Ulgado, James Agarwal — 2005

Cited by

• Building a Case Against Strategic Equifinality: Hybrid Ideal Type Service Organizations in a Developing CountryMelih Madanoglu, Fevzi Okumuş, Umut Avcı — 2014
• Market Orientation, Strategy and Revenue Growth in the Turkish Hotel IndustryMehmet Ali Köseoğlu, John A. Parnell, James D. Doyle — 2015
• Strategic orientation and performance of tourism firms: Evidence from a developing countryUmut Avcı, Melih Madanoglu, Fevzi Okumuş — 2011
• Marketing of Turkey as a Tourism DestinationMaría D. Álvarez — 2010
• Assessing the strategic relevance of organisational capabilities: evidence from Turkish hotelsMehmet Ali Köseoğlu, John A. Parnell, Cafer Topaloğlu — 2013
• How do hotels state their missions? Evidence from an emerging countryErdal Akdeve, Mehmet Ali Köseoğlu — 2013
• Cultural Tourism in Turkey: A Missed OpportunityFevzi Okumuş, Umut Avcı, Izzet Kilic — 2012
• An Integrative Framework for Consumer Behavior: Evidence from PakistanSaqib Ilyas, Muhammad Farooq Hussain, Muhammad Usman — 2011
• Bütünleşik pazarlama faaliyetleri ile turizmin ve yabancı yatırımın ilişkilendirilmesiAşkım Nurdan Tümbek — 2010
• Profile of Sustainability in some Mediterranean tourism destinationsLoïc Bourse — 2011
• Marketing Competencies: A Cross-Cultural Study in a Multinational CompanyLori Shore, Robin N. Shaw — 2009
• Understanding the impact of Turkish TV series on inbound touristsKemal Kantarcı, Murat Alper Başaran, Paşa Mustafa Özyurt — 2017
• Impact of direct flights on tourist volume: Case of Turkish AirlinesGürel Çetin, Orhan Akova, Doğan Gürsoy — 2016
• Marketing Philosophies: From Customer Abuse to Customer Intimacy, and Again a Little Customer TormentMohammad Javad Taghipourian, MahsaMashayekh Bakhsh — 2017
• Mixed methods research in tourism and hospitality journalsĐào Thanh Trường, Rose Xiaoming Liu, Jing Yu — 2020
• Problematic of Tourism in Adıyaman: Multidimensional Barriers with a Community PerspectiveCaner Çalışkan, Hülya YEŞİLYURT — 2020
• Marketing Philosophies in Hospitality Businesses: The Case of BoluYusuf Dündar, Cemal Ersin Silik, Ertuğrul Düzgün — 2023
• Having metaphors beyond branding: evidence from a heritage hotel, Pera PalaceCevat Tosun, Caner Çalışkan, Seçkin Kodal — 2023
• Linkages among business strategy, uncertainty and performance in the hospitality industry: Evidence from an emerging economyMehmet Ali Köseoğlu, Cafer Topaloğlu, John A. Parnell — 2013
• Tourism and Sustainability in Turkey: Negative Impact of Mass Tourism DevelopmentI. Egresi — 2016

Related papers

• Contributions to marketing theory and practice from Industrial Marketing ManagementPeter J. LaPlaca — 1997
• Marketing Management: A Simple Quiz to Help Your Company Master MarketingRobert E. Kearney — 1994
• Marketing Strategy And Marketing Performance: Does Strategy Affect Performance?Anthony Agyemang — 2016
• The Teaching of Marketing StrategyFred Robins — 1994
• Innovation of Marketing Philosophy and Marketing Strategy in Banking ManagementYuang Si-chen — 2004
• The Marketing Mix Revisited: Towards the 21st Century MarketingEfthymios Constantinides — 2006
• Organic food marketing managementBeba Rakić, Mira Rakić, Rakic, Beba — 2009
• Marketing hospitality into the 21st century.Simon Crawford‐Welch — 1991
• Setting socially responsible marketing objectives: a quality-of-life approachM. Joseph Sirgy, Dong‐Jin Lee — 1996