The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers
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- Type
- dissertation
- Published
- 2010-04-01
- Cited by
- 3
- References
- 53
- OpenAlex
- https://openalex.org/W41326688
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:166972357
Keywords
Customer satisfaction, Moderation, Customer delight, Loyalty business model, Service quality
References
- Research Design in Social Research
- Conducting a Survey: The SPSS workbook
- Measuring customer satisfaction : survey design, use, and statistical analysis methods
- Readings in Social Research Methods
- Marketing Management: An Asian Perspective
- Marketing Management: Analysis, Planning, Implementation and Control
- SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.
- Measurement and evaluation of satisfaction processes in retail settings.
- PRODUCT AND SERVICE QUALITY: THE ANTECEDENTS OF CUSTOMER LOYALTY IN THE AUTOMOTIVE INDUSTRY
- Measuring Global Brand Equity Using Cross-National Survey Data
- Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty
- The determinants of customer loyalty: An analysis of intangible factors in three service industries
- How to implement a customer satisfaction program
- The measurement and dimensionality of brand associations
- A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
- The moderating effect of brand image on public relations perception and customer loyalty
- Interaction Effects in Multiple Regression
- Comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty
- "Testing moderator and mediator effects in counseling psychology research": Correction to Frazier et al. (2004).
- Shopbot banking: an exploratory study of customer loyalty effects
Cited by
- The influences of teaching quality, student satisfaction, school image, and student loyalty on the reputation of self-financed higher education institutions in Hong Kong
- Student Satisfaction and School Reputation: The Moderating Role of Student Loyalty and School Image
- Quality Service Issues: A Case Study in an Automotive Firm
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