Increasing Global Reach: Using Social Network Sites for Employer Branding

Keywords

Business, Employer branding, Marketing, Phenomenon, Qualitative analysis

References

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• The employer brandTim Ambler, Simon Barrow — 1996
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Cited by

• The Impact of Social Networking Sites on the Employer-Employee RelationshipMalte Martensen, Kathrin Börgmann, Markus Bick — 2011
• Can Social Media Help to Alleviate Skilled Worker Shortage? First Insights from the German Federal Employment AgencyJulia Klier, Mathias Klier, Volker Rebhan — 2015
• Leveraging Social Media for Generation Y retentionMohammad Faraz Naim — 2014
• Unconventional Employer Branding: a strategy to win the talents attraction and retention warGiuseppina Zamparelli — 2011
• An Investigation of Engagement in the Context of Employer Branding and Social MediaKlaudia Karwowski, Viktoria Redey — 2013
• Preparing for the future: Scenarios for Employer Branding through Social Network SitesSandra Mehrtens — 2015
• Corporate career presences on social network sites: an analysis of hedonic and utilitarian valueFranziska Brecht, Andreas Eckhardt, Christian Berger — 2012
• ROLE OF SOCIAL MEDIA IN BUILDING IMAGE OF AN ORGANIZATION AS A GREAT PLACE TO WORKTavleen Kaur — 2013
• The art of Retention, Leveraging Social Media for Generation Y retentionGunjan Mathur — 2016
• Revealing Employer’s Name in Social NetworksTom Sander, Ieva Pūķe, Biruta Sloka — 2017
• Social Networking Services im Internetals eRecruiting-Kanal für UnternehmenMarco Klein, Sina Rosenberger, M. Schumann — 2012
• An Exploration of How Social Media Data is Used in Companies, Evidence from the Telecom IndustryFarhoodeh Zamani Baidokhti — 2019
• The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s ImageAgnieszka Izabela Baruk, Grzegorz Wesołowski — 2021
• EMPLOYER BRANDING VIA SOCIAL NETWORK SITES - A SILVER BULLET TO ATTRACT IT PROFESSIONALS?Franziska Brecht, Andreas Eckhardt — 2012
• Social Media in B2B-Unternehmen: Einsatzpotenziale in Marketing und VertriebB. Ivens, Philipp A. Rauschnabel, Alexander Leischnig — 2016
• European Conference on Information Systems ( ECIS ) 5-15-2012 EMPLOYER BRANDING VIA SOCIAL NETWORK SITES-A SILVER BULLET TO ATTRACT IT PROFESSIONALS ?F. Brecht — 2013
• UNDERSTANDING EMPLOYER BRANDING AND SOCIAL NETWORK SITES 2 . 1 Employer Branding 2 . 1 . 1 Employer Branding DefinedS. Mehrtens — 2015

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• What is the future of employer branding through social media? : a Delphi study among academicsElena Axinia — 2011
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• Users of the world, unite! The challenges and opportunities of Social MediaAndreas Kaplan, Michael Haenlein — 2010
• The employer brandTim Ambler, Simon Barrow — 1996
• An Exploration of Corporate Recruitment Descriptions on Monster.comKristin Backhaus — 2004
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