A Comparative Study of Individual Acceptance of Instant Messaging in the US and China: A Structural Equation Modeling Approach

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Summary

It is found that relationship commitment was more salient in explaining perceived enjoyment for Chinese than for Americans, and the effects of perceived critical mass on perceived enjoyment and perceived usefulness were stronger for Americans than for Chinese.

Type
article
Published
2010-06-08
Cited by
60
References
103
Access
Open access

Keywords

Structural equation modeling, Instant messaging, Equivalence (formal languages), Salient, Psychology

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