The process of implementing aspirational place brands

Keywords

Corporate branding, Place branding, Brand management, Process (computing), Extant taxon

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Cited by

• A study into the conditions necessary for a destination to be fashionableClifford Lewis — 2014
• La communauté des consultants en marketing territorial et la diffusion internationale des politiques de branding des villesVéronique Désilets — 2014
• Brand orientation and the voices from withinJessica Baxter, Greg Kerr, Rodney J. Clarke — 2013

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