Brand building process
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- Type
- article
- Published
- 2014-01-01
- Cited by
- 4
- References
- 0
- Access
- Open access
- OpenAlex
- https://openalex.org/W2546387189
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:168286786
Keywords
Audit, Brand management, Process (computing), Marketing, Business
References
No references recorded for this paper.
Cited by
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- The importance and phases of the place branding process
- The Midas touch of branding: banks' brand value, intellectual capital and the optimization of the Interbrand methodology
- THE IMPORTANCE AND PHASES OF THE PLACE BRANDING PROCESS
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