Comparing Brand Personality Measures

Keywords

Personality, Psychology, Social psychology

References

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• Do brand personality scales really measure brand personality?Audrey Azoulay, Jean‐Noël Kapferer — 2003
• Do data characteristics change according to the number of scale points usedJohn Dawes — 2007
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Cited by

• A critical evaluation of the congruence between brand image and brand identity within the green marketing spaceWilliam Robert Campbell — 2013
• How brand personality, brand identification and service quality influence service brand equitySandra María Correia Loureiro, Rui J. Lopes, Hans Ruediger Kaufmann — 2014
• Do consumers of FMCGs seek brands with congruent personalities?Kotryna Garsvaite, Albert Caruana — 2014
• An Applied Study on Brand Equity: Factors Affecting Brand Equity Case Study of Mtn Telecom CameroonMichele Laura Nguetsop, Grafoute Amoro, Zhiliang Wang — 2016
• Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industryAlireza Roustasekehravani — 2015
• Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyaltySebastián Molinillo, Arnold Japutra, Bang Nguyen — 2017
• Story of Aaker’s brand personality scale criticismAjay Kumar — 2018
• Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitudeFrauke Sander, Ulrich Föhl, Nadine Walter — 2021

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