A Logit Model of Brand Choice Calibrated on Scanner Data

Keywords

Econometrics, Multinomial logistic regression, Brand loyalty, Market share, Panel data

References

• AN APPLICATION OF DIAGNOSTIC TESTS FOR THE INDEPENDENCE FROM IRRELEVANT ALTERNATIVES PROPERTY OF THE MULTINOMIAL LOGIT MODELDaniel McFadden, Kenneth Train, William B. Tye — 1977
• Econometric Models of Probabilistic ChoiceDaniel McFadden — 1981
• Conditional logit analysis of qualitative choice behaviorDaniel McFadden — 1972
• Urban travel demand : Thomas A. Domencich and Daniel McFadden, (North-Holland Amsterdam, 1975) pp. xvi + 216, $23.25.Stephen Glaister — 1977
• A theory for pricing non-featured products in supermarketsJohn D. C. Little, Jeremy F. Shapiro — 1980
• Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic ApproachJohn R. Hauser — 1978
• Impact of Deals and Deal Retraction on Brand SwitchingJoe A. Dodson, Alice M. Tybout, Brian Sternthal — 1978
• Demand and choice elasticities for a separable product groupBrett Smith, Z Abdoolakhan, John Taplin — 2010
• Testing Competitive Market StructuresGlen L. Urban, Philip L. Johnson, John R. Hauser — 1984
• Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement MethodologyAlvin J. Silk, Glen L. Urban — 1978
• The relationship between Luce's Choice Axiom, Thurstone's Theory of Comparative Judgment, and the double exponential distributionJohn I. Yellott — 1977
• Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory StudyJ. Morgan Jones, Fred S. Zufryden — 1980
• Individual Choice BehaviorJ. Pfanzagl, R. Duncan Luce — 1959
• The Choice Process for Graduate Business SchoolsGirish Punj, Richard Staelin — 1978
• The Multinomial, Multiattribute Logit Choice ModelDennis H. Gensch, Wilfred W. Recker — 1979

Cited by

• Can Metarteriolar Vessels Occlude Their Lumens in Response to Vasoactive Substances? 1A. S. C. Ehrenberg, Byron Sharp — 1972
• Customer Evolution in Sales Channel MigrationSara Valentini — 2008
• Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and ImplicationsRockney G. Walters, Maqbul Jamil — 2002
• What Scanner-panel Data Tell Us about AdvertisingScott Koslow, Gerard J. Tellis — 2011
• Identifying the Influence of Product Design and Usage Situation on Consumer ChoiceJaime Romero, María Jesús Yagüe Guillén — 2005
• Introduction to the Special Classics IssueSteven M. Shugan — 2008
• Seeking Variety: A Dynamic Model of Employee Blog Reading BehaviorParam Vir Singh, Nachiketa Sahoo, Tridas Mukhopadhyay — 2010
• A Dynamic Structural Model of Addiction, Promotions, and Permanent Price CutsBrett R. Gordon, Baohong Sun — 2009
• Zapping and Its Impact on Brand Purchase BehaviorFred S. Zufryden, James H. Pedrick, Avu Sankaralingam — 1993
• Measuring the Competitive Effects of Advertising Media PlansJames H. Pedrick, Fred S. Zufryden — 1993
• Cumulative Discrete ChoiceItzhak Gilboa, Amit Pazgal — 2001
• Differentiation or salienceA. S. C. Ehrenberg, Neil Barnard, John Scriven — 1997
• Precios siempre bajos frente a los precios altos y bajosFrancisco Javier Rondán Cataluña, Jorge Arenas-Gaitán — 2004
• State Space Modelling of Dynamic Choice Behavior with Habit PersistenceKang Bok Lee — 2014
• A Study of Consumer Switching Behavior Across Internet Portal Web SitesSukekyu Lee, Fred S. Zufryden, Xavier Drèze — 2003
• A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail MarginsJeongwen Chiang, Ronald T. Wilcox — 1997
• Análisis del comportamiento de compra de los consumidores en los períodos de rebajasBegoña Álvarez Álvarez — 2006
• On Myopia in a Dynamic Marketing ChannelGuiomar Martín‐Herrán, Sihem Taboubi, Georges Zaccour — 2006
• Energy Efficient Lighting: Consumer Preferences, Choices, and System Wide EffectsJihoon Min — 2014
• Model-Based Purchase Predictions for Large AssortmentsBruno Jacobs, Bas Donkers, Dennis Fok — 2016

Related papers

• Modeling Land Use Change Using Multinomial Logistic RegressionQingyun Du — 2011
• STORE PATRONAGE: THE UTILITY OF A MULTI-METHOD, MULTI-NOMIAL LOGISTIC REGRESSION MODEL FOR PREDICTING STORE CHOICELuíz Moutinho, Graeme Hutcheson — 2006
• The comparison of logistic regression models, on analyzing the predictors of health of adolescents, having multinomial response in Jimma Zone South-west EthiopiaTefera Girma, Negash Legesse, B Solomon — 2014
• Trip attraction model of central market in Poso City based on multiple linier regression modelHenny Indriyani Abulebu, Bleiser Tanari, Muhammad Isran Ramli — 2018
• Hierarchical Tree-Based Versus Ordinary Least Squares Linear Regression Models: Theory and Example Applied to Trip GenerationSimon Washington, Jean Wolf — 1997
• The effect of air pollutant and built environment criteria on unhealthy days in Mashhad, Iran: Using OLS regressionMohammad Rahim Rahnama, Shirin Sabaghi Abkooh — 2021