Applying Extended Theory of Planned Behavior to Investigate Consumer Purchase Intention toward Street Food Vendors

Keywords

Theory of planned behavior, Psychology, Social media, Perceived control, Control (management)

References

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• Exploring and Predicting Consumers’ Attitudes and Behaviors towards Green RestaurantsFranziska Schubert — 2008
• Understanding Challenges Faced By Street Food Vendors to Maintain Street Food Hygiene in Dhaka CityKhan Redzwan Habib — 2016
• Street food, hawkers and the Michelin Guide in SingaporeJoan C. Henderson — 2017
• Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce ContextThi Mai Le, Shu‐Yi Liaw — 2017

Cited by

• Lunchtime on the go: Understanding street food consumption habits of office workers in cities in VietnamNguyễn Văn Phương, Tran Thi Thao Truc, Hoang Ngoc Quang — 2025
• Effect of lifestyle, and health consciousness on street food purchase intention using the TPB modelJigna Trivedi, Bindiya Soni, Priyanka Batra — 2026
• Street food in digital era: Exploring the impact of social media reviews on consumer attitude and street food consumption intentionS.M. Shariful Haque, M D Sayedur Rahman, Md. Chhali Uddin — 2026

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