Is Nestlé a Lady? The Feminine Brand Name Advantage

Keywords

Brand names, Meaning (existential), Advertising, Psychology, Brand extension

References

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• Possessive brand names in brand preferences and choice: the role of inferred controlMansur Khamitov, Marina Puzakova — 2022
• The formation of consumers' warmth and competence impressions of corporate brands: The role of corporate associationsPetar Gidaković, Vesna Žabkar — 2022
• Demystifying entrepreneurial name choice: insights from the US biotech industryIrina Stoyneva, Veselina Vracheva — 2022
• Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economyShubhabrata Basu, Vijay Pereira, Paresha Sinha — 2022
• Anthropomorphic brand management: An integrated review and research agendaM.P. Sharma, Zillur Rahman — 2022
• The connotative meanings of sound symbolism in brand names: A conceptual frameworkKosuke Motoki, Jaewoo Park, Abhishek Pathak — 2022
• What’s not to like? Negations in brand messages increase consumer engagementTodd Pezzuti, James M. Leonhardt — 2022
• Investigating the Marketing Language among Online Retailers of Violin Strings to Determine the Implied AestheticKira Kay Browning — 2022
• Application of the stereotype content model in marketing: a three-level review and future researchXiaoling Guo, Hao Liu, Yicong Zhang — 2022
• Wisdom from words: The psychology of consumer languageJonah Berger, Grant Packard — 2022
• The impact of dialectical thinking on androgynous brand equity across cultures: the moderating role of brand positioningAlberto Bravo Velázquez, Haiming Hang, Shengnan Ren — 2023
• “Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand NamesJohn P. Costello, Jesse Walker, Rebecca Walker Reczek — 2023
• It is not just a name: Effects of proper name for high‐quality versus low‐quality brandsShelly Rathee, Grace Fang Yu-Buck, Akash Gupta — 2023
• Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s ChinaXiongkai Tan, Sha Zhang, Zhao Hong — 2023
• Sonic branding of meat- and plant-based foods: The role of timbreMonin Techawachirakul, Abhishek Pathak, Kosuke Motoki — 2023
• The impact of audio-visual representation of a brand name on consumers and its mechanismsTingwen XIAO, Haiying WEI, Siyun Chen — 2023
• The effect of equity initiatives by gendered brandsDolph F. Nelson, Laura Boman, Ganga S. Urumutta Hewage — 2023

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