Local, global and glocal consumer brand relationships
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- Type
- article
- Published
- 2019-12-02
- Cited by
- 24
- References
- 102
- Access
- Open access
- OpenAlex
- https://openalex.org/W2981910448
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:210153063
Keywords
Glocalization, Brand management, Originality, Brand equity, Advertising
References
- How global brands compete.
- The Moderating Effect of Prior Experience in Consumers' Use of User-Image Based Versus Utilitarian Cues in Brand Attitude
- Improved Scale Development in Marketing: An Empirical Illustration
- The Glocal Strategy Of Global Brands
- Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model
- How perceived brand globalness creates brand value
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
- The partial least squares approach for structural equation modeling.
- Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets
- Determinants of social commitment in the young. Applying the Theory of Reasoned Action
- The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis
- Brand Equity as a Signaling Phenomenon
- Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework
- How global brands create firm value: the 4V model
- Measuring Attitude toward the Brand and Purchase Intentions
- Attitude-behavior relations: A theoretical analysis and review of empirical research.
- The Predictive Sample Reuse Method with Applications
- Male and Female Viewpoints of Countries as Producers of Consumer Goods
- Understanding international branding: Defining the domain and reviewing the literature.
- Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Cited by
- Between love and boycott: a story of dual origin brands
- Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing
- Consumer Behavior Towards Foreign Versus Local Products and Brands: Future Research Directions
- Niat Beli Sepatu Merek Lokal oleh Generasi Muda: Pengaruh Consumer Ethnocentrism, Perceived Quality, Perceived Price, dan Perceived Brand Image
- Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country
- “It’s Not Doctrine, This Is Just How It Is Happening!”: Religious Creativity in the Time of COVID-19
- Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks: the case of Trinidad and Tobago
- Buying local food is not a question of attitude: an analysis of benefits and limitations
- Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
- Can Arab-origin brands go global? An exploratory study
- The Impact of Endorser on Social Media Engagement and Consumers’ Purchase Intention: Case of Indonesian Footwear Brands
- Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective
- Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry
- Young consumers’ responsibility for sustainable consumption and the preference of local brands
- Consequences of perceived brand globalness and localness on brand consistency and clarity
- Longitudinal Study of Perceived Brand Globalness: The Dynamic Effects of Ethnocentrism and Purchase Intentions from 2021 to 2024
- The relationship between Glocal advertising value and brand awareness, associations by mediating customer attitude
- Consumer responsibility and local brand preferences in an emerging market: evidence from Mexico
- The impact of enjoying nature on sustainable consumption and its influence on local brand preference across cultures
- Viewer’s response towards brand placements credibility in reality shows: does brand image matter?
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