You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands
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- Type
- article
- Published
- 2018-08-09
- Cited by
- 19
- References
- 72
- OpenAlex
- https://openalex.org/W2887184485
- Semantic Scholar
- https://api.semanticscholar.org/CorpusID:149703029
Keywords
Narcissism, Psychology, Social psychology, Trait, Advertising
References
- Saying no to the glow: When consumers avoid arrogant brands
- Behavioral processes underlying the decline of narcissists' popularity over time.
- Accounts for Success as Determinants of Perceived Arrogance and Modesty
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- When People Evaluate Others, the Level of Others’ Narcissism Matters Less to Evaluators Who Are Narcissistic
- It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales
- Are narcissists more accepting of others' narcissistic traits?
- Measuring individual differences in empathy: Evidence for a multidimensional approach.
- Narcissism in Romantic Relationships: A Dyadic Perspective
- Comparing clinical and social-personality conceptualizations of narcissism.
- A social identity perspective on aspirational advertising: Implicit threats to collective self‐esteem and strategies to overcome them
- Overcoming the Barriers to Self-Knowledge
- Factor analysis and construct validity of the Narcissistic Personality Inventory.
- Another brick in the Facebook wall - How personality traits relate to the content of status updates
- Audiences' reactions to self-enhancing, self-denigrating, and accurate self-presentations
- Millennials, narcissism, and social networking: What narcissists do on social networking sites and why
- Empathy and the self : cognitive and emotional influences on the evaluation of negative affect in others
- Arrogant or self-confident? The use of contextual knowledge to differentiate hubristic and authentic pride from a single nonverbal expression
- The Malleable Self: The Role of Self-Expression in Persuasion
- Use does not wear ragged the fabric of friendship: Thinking of objects as alive makes people less willing to replace them
Cited by
- A Mind like Mine: The Exceptionally Ordinary Underpinnings of Anthropomorphism
- From Oldie to Goldie: Humanizing Old Produce Enhances Its Appeal
- Supplier-initiated ingredient/component branding
- Anthropomorphism and object attachment.
- The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
- KARANLIK DÖRTLÜ ( THE SHORT DARK TETRAD-SD4) ÖLÇEĞİNİN TÜRKÇEYE ADAPTASYONU VE KARANLIK DÖRTLÜNÜN PAZARLAMA ARAŞTIRMALARINDAKİ YERİNİN TARTIŞILMASI
- A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity?
- Attributing Values to Devices
- ANTROPOMORFİZM: KAVRAMIN TARİHİ, TEORİLER VE TÜKETİCİ DAVRANIŞLARI BAĞLAMINDA BİR LİTERATÜR İNCELEMESİ
- Is Crowding Arrogant? How Social Crowding Affects Arrogant Brand?
- Unrevealing Voice Search Behaviors: Technology Acceptance Model Meets Anthropomorphism in Understanding Consumer Psychology in the U.S. Market
- The association between consumers' chronic concerns about infectious disease and anthropomorphism
- Understanding the impact of narcissism and schadenfreude on e-consumers’ purchase of counterfeit pro-environmental goods
- The Machiavellian, Narcissistic, and Psychopathic Consumers: A Systematic Review of Dark Triad
- How Brands Communicate Arrogance Effectively? The Effect of Arrogant Expressions on Consumer Attention and Purchase
- The Role of Brand Spokes-Characters’ Gender in an Emerging Context – A Worthy Consideration for Brand Anthropomorphism?
- Sustainable Use Intention of Voice Search in the U.S.: A Study on User Psychology Factors
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