PLS path modeling – a confirmatory approach to study tourism technology and tourist behavior

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Summary

This is the first study to discuss the practical application of composite and common factor models in TTH research and presents PLS-PM in its current form, i.e. as a full-fledged approach for confirmatory purposes.

Type
article
Published
2018-10-01
Cited by
92
References
96
Access
Open access

Keywords

Artifact (error), Structural equation modeling, Confirmatory factor analysis, Context (archaeology), Partial least squares regression

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