Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Keywords

Femininity, Psychology, Stereotype (UML), Masculinity, Green consumption

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• The Roles of Policy, Conceptualizations, and Pedagogical Methods in Teaching about Sustainable Consumption in Higher Education: A Mixed Methods StudyKristen Hargis — 2017
• Green Marketing Effects on the ConsumerAlice O. Townsend — 2017
• Resident and visitor perceptions of island tourism: green sea turtle ecotourism in Penghu Archipelago, TaiwanYu-Long Chao, Shang-Yu Chao — 2017
• Content and prevalence of environmentalist stereotypes in Canada : a psychological perspectiveElizabeth A. Williams — 2017
• Consumer perception and preference for suboptimal food under the emerging practice of expiration date based pricing in supermarketsJessica Aschemann‐Witzel — 2018
• Yoga Communities in Aotearoa/New Zealand: Examining Spirituality, Secularism, and Consumerism in the Wellington Yoga IndustryAli Hale Tilley — 2017
• Reducing single-use plastic shopping bags in the USA.Travis P. Wagner — 2017
• Our House Is a Very, Very, Very, Green House: A Study of Sustainable Household Behaviors Across the Socioeconomic Spectrum in Vermont and New HampshireM. Smith — 2017
• Influence of made with renewable energy appeal on consumer behaviourSuni Mydock, Simon Pervan, Alanoud F. Almubarak — 2018
• Money or mind? What matters most in influencing low-income earners to be energy efficient?Rebekah Russell‐Bennett, Rory Mulcahy, Jo-Anne Little — 2018
• Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender ComparisonTracie Tung, Harold F. Koenig, Hsiou‐Lien Chen — 2017
• The Intersection of Sustainability, Marketing, and Public Policy: Introduction to the Special Section on SustainabilityEaswar S. Iyer, Rebecca Walker Reczek — 2017
• Consumer attitudes towards electric vehicles: Effects of product user stereotypes and self-image congruenceRoger Bennett, Rohini Vijaygopal — 2018
• Impact of eco-friendly strategies on consumer decision and satisfaction: An empirical study on selected companiesRajendraprasad K. Hanagandi — 2017
• Different impacts of resources on opposite sex ratings of physical attractiveness by males and femalesGuanlin Wang, Minxuan Cao, Justina Sauciuvenaite — 2017
• Factors that predict taking restaurant leftovers: Strategies for reducing food wasteEric J. Hamerman, Fredrica Rudell, Chrissy M. Martins — 2018
• When I give, I give myself : Essays on individual contributions to societal goalsM.H. van Dijk — 2018
• An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of GenderJinsoo Hwang, Jung Kyu Choi — 2017

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