Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability

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Summary

A content analysis of 200 studies utilizing content analysis published in the communication literature between 1994 and 1998 is used to characterize practices in the field and demonstrate that mass communication researchers often fail to assess (or at least report) intercoder reliability and often rely on percent agreement, an overly liberal index.

Type
article
Published
2002-10-01
Cited by
3,175
References
42

Keywords

Coding (social sciences), Reliability (semiconductor), Psychology, Content analysis, Consistency (knowledge bases)

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