The impact of initial consumer trust on intentions to transact with a web site: a trust building model

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Summary

These factors, especially web site quality and reputation, are powerful levers that vendors can use to build consumer trust, in order to overcome the negative perceptions people often have about the safety of the web environment.

Type
article
Published
2002-12-01
Cited by
2,294
References
87

Keywords

Vendor, Business, Reputation, Web application security, Internet privacy

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