Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk

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Summary

It is shown that respondents recruited in this manner are often more representative of the U.S. population than in-person convenience samples but less representative than subjects in Internet-based panels or national probability samples.

Type
article
Published
2012-03-02
Cited by
4,031
References
43
Access
Open access

Keywords

Replicate, Amazon rainforest, Sample (material), Population, Computer science

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