An Extended Privacy Calculus Model for E-Commerce Transactions

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Summary

Although Internet privacy concerns inhibit e-commerce transactions, the cumulative influence of Internet trust and personal Internet interest are important factors that can outweigh privacy risk perceptions in the decision to disclose personal information when an individual uses the Internet.

Type
article
Published
2006-03-01
Cited by
2,670
References
86

Keywords

LISREL, The Internet, Internet privacy, Computer science, Personally identifiable information

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