Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. Srinivasan · Journal of Marketing · 1990

Summary

The authors update and extend their 1978 review of conjoint analysis, discussing several new developments and considering alternative approaches for measuring preference structures in the presence of a large number of attributes.

Type: article
Published: 1990-10-01
Cited by: 2,777
References: 100
DOI: https://doi.org/10.1177/002224299005400402
OpenAlex: https://openalex.org/W2078666525
Semantic Scholar: https://api.semanticscholar.org/CorpusID:167395779

Keywords

Conjoint analysis, Preference, Reliability (semiconductor), Marketing, Management science

References

Predictive Validity of Trade-Off Analysis for Alternative Segmentation SchemesDavid B. Montgomery, Dick R. Wittink — 1979
Conjoint Calibration of the Customer/Competitor Interface in Industrial MarketsDavid B. Montgomery — 1985
Conjoint Analysis on Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative DesignWilliam L. Moore, Morris B. Holbrook — 1990
A Least Squares Procedure for Benefit Segmentation with Conjoint ExperimentsWagner A. Kamakura — 1988
Comparing the predictive powers of alternative multiple regression modelsMichael R. Hagerty, V. Srinivasan — 1991
Three-Way Multivariate Conjoint AnalysisWayne S. DeSarbo, J. Douglas Carroll, Donald R. Lehmann — 1982
A CONJUNCTIVE-COMPENSATORY APPROACH TO THE SELF-EXPLICATION OF MULTIATTRIBUTED PREFERENCES*V. Srinivasan — 1988
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate DataJordan J. Louviere, George Woodworth — 1983
Determining Interbrand Substitutability through Survey Measurement of Consumer Preference StructuresRandolph E. Bucklin, V. Srinivasan — 1991
Multi-Attribute Utility Models: A Review of Field and Field-Like StudiesGeorge P. Huber — 1974
When Choice Models Fail: Compensatory Models in Negatively Correlated EnvironmentsEric J. Johnson, Robert J. Meyer, Sanjoy Ghose — 1989
Improving the Predictive Power of Conjoint Analysis: The use of Factor Analysis and Cluster AnalysisMichael R. Hagerty — 1985
Predicting Choice Shares under Conditions of Brand InterdependenceWagner A. Kamakura, Rajendra K. Srivastava — 1984
Estimating the weights for multiple attributes in a composite criterion using pairwise judgmentsV. Srinivasan, Allan D. Shocker — 1973
Trade-Off Analysis of Consumer ValuesRichard M. Johnson — 1974
Conjoint Internal Validity Under Alternative Profile PresentationsPaul E. Green, Kristiaan Helsen, Bruce Shandler — 1988
Orthogonal Main-Effect Plans for Asymmetrical FactorialsAnnie Chacko, Aloke Dey, G. V. S. Ramakrishna — 1979
Towards a new way to measure power: Applying conjoint analysis to group decisionsJoel H. Steckel, John O’Shaughnessy — 1989
Recent contributions to optimal product positioning and buyer segmentationPaul E. Green, Abba Μ. Krieger — 1989
Forecasting Traffic on STOLJ. D. Davidson — 1973

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Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Summary

Keywords

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